Every
needs a
Main Character
Hi, I'm Emily.
But most importantly?
I believe that great messaging isn’t just clear, it’s fun, captivating, and engaging.
After over 7 years in marketing, degrees, masterminds, and more caffeine than I care to admit, I’ve learned the one thing that really moves the needle: connection.
Whether you’re selling a mastermind, a launch, or a new idea, I help you say what you really mean, and make people care enough to click.
diet coke addict,
obsessed with my kindle.
self-diagnosed workaholic.
always planning my next trip.
You're the visionary. The closer.
The one steering your brand with the big picture in your back pocket.
But writing launch copy? Crafting nurture emails? Tinkering with your funnel sequence for the sixth time?
That’s not the best use of your time, and you know it.
Your brand is growing. Your offers are converting. You’ve got things to build, people to lead, and energy to protect.
You want your messaging elevated, consistent, and running on autopilot, without sacrificing the personality your audience knows and trusts.
Because at this level, your copy shouldnt just sound like you, it should sell for you. Without you needing to be everywhere at once. S
That’s where I come in.
You’ve got a full calendar, 37 tabs open, and mystery music playing somewhere. I get it.
that's why I write conversion-first copy for powerhouse coaches and personal brands who are too busy to be tinkering with their sales pages at midnight.
When vision-driven CEOs need to sharpen their messaging, deepen audience connection, and turn cashflow into a constant—they call me. I deliver strategy-backed, personality-driven copy that turns offers into no-brainers.
Because your copy should sound like you on your best day—
and sell like you didn’t write it at the bottom of your to-do list.
With a business degree in Entrepreneurial Management from Brigham Young University and advanced training from top-tier copy programs like The Copy Dojo, Copy Millions Blueprint, and The Resistance, I’ve invested over $50k into mastering the craft. I’ve also trained (and traveled) alongside some of the sharpest marketers in the world.
I’ve written everything from nurture sequences to launch pages for multi-7 figure brands and up-and-coming personal brands with big goals.
And while I don’t believe in taking full credit for a launch result or a sold-out offer (great results are always a team effort), here's what tends to happen after I step in:
- 4x increase in booked call rates with a killer, belief-shifting follow-up sequence
- Open rates jump from 20% to 62%
- Cold lists with 18k+ inactive subscribers get re-engaged (and start buying)
- Spammy, promo-tab placement turns into Primary inbox delivery
- And yes - clients routinely see a 3–5x ROI when we optimize their copy across the funnel
some of my favorite client wins
Emily is an absolute ROCK STAR! She delivered top quality work, well ahead of schedule, with zero supervision or management. She offered revisions, but her work was better than we ever expected, so no changes were necessary. This whole process was completely smooth, easy, and efficient. This was one of my absolute best experiences hiring a copywriter, and I will definitely be working with Emily again.
- Andrew H
A BTS Tour of Your Next
from 9-5er to paid storyteller
In all my crazy dreams and speculations of what I'd be when I grew up (oceanographer, novelist, or attorney), working as a "professional storyteller" and running my own business from Croatia definitely wasn't on my bingo card. (But damn, I'm so glad things turned out this way!)
At first, I did what I was "supposed" to do - climbed the ladder, crushed deadlines, and colored inside the lines of a 9-to-5. And it worked...until it didn't.
Every time I mastered a role, I’d feel that familiar itch: Is this it? What’s next?
Eventually, I realized what I needed wasn’t a new job title.
It was something I could master and call my own - no limits.
As it turned out - copywriting was the magic ingredient. Strategic, psychology-based, marketing and storytelling? Talk about a dream job.
Now I use story and strategy to help founders communicate their mission clearly, convert more consistently, and build brands that leave a legacy.
- Requesting a new picture of my nephew every single day (Auntie Em duties = top priority)
- Binging photography and videography tutorials so I can capture my next adventure
- With my next caffeine hit in hand (preferably in the form of a dirty soda)
- Re-watching Gilmore Girls and wearing a massive, oversized hoodie
I believe good copy is powerful—but great copy is honest.
because the truth is, good copy can’t save a bad offer.
And if your audience can’t trust what you say, they’ll never buy what you sell.
So I don’t do smoke and mirrors.
I don’t write promises you can’t keep.
And I don’t work with brands that cut corners or chase conversions at the cost of honesty.
Here’s what that looks like:
→ I ask hard questions before I write a single word.
→ I make sure your messaging is built on real value—not just what’s trending.
→ I give you copy that sounds like you, reflects your ethics, and performs on repeat.
Because when your message is honest, strategic, and true to your brand? It doesn't just convert, it resonates.
when i'm not writing copy, you'll find me...
copy that doesn't cut corners
